{"product_id":"everest-inc-by-will-cockrell","title":"Everest, Inc. by Will Cockrell","description":"\u003cp\u003eFeaturing original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on guided climbing on Mount Everest.\u003c\/p\u003e\n\u003cp\u003eAnyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe definitive history of the Everest guiding industry, drawn from interviews with more than a hundred climbers, Sherpas, writers, filmmakers, and one Hollywood actor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAnyone who has read Jon Krakauer's Into Thin Air or seen a recent photo of climbers queuing for the summit might think they have Everest pretty well figured out. An extreme landscape where bad weather and altitude can kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos and their social media feeds while exploiting local Sherpas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere's some truth to that. But it's a sliver of the story.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEverest, Inc. goes deeper, telling the definitive history of the Himalayan guiding industry from the inside. It all began in the 1980s with a handful of bootstrapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still alive and still climbing. As a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWith original interviews from Jimmy Chin, Conrad Anker, and dozens of other guides and climbers, Will Cockrell unpacks forty years of tragedy and triumph on the mountain. The result is a counter-narrative to the stereotypes. The story of an army of journeymen and women who have made other people's dreams come true, and of the Nepalis now pushing the industry into its next chapter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Will Cockrell","offers":[{"title":"Default Title","offer_id":49915763425517,"sku":"9781668055939","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/8532\/4525\/files\/9781668055939.jpg?v=1777695959","url":"https:\/\/www.peninsularecordsandbooks.com\/products\/everest-inc-by-will-cockrell","provider":"Peninsula Records \u0026 Books","version":"1.0","type":"link"}